Customer service is a very important aspect of any business and real estate is no exception. If the customer service is good, there is no need for a builder to invest heavily on marketing. But, if the customer service is poor, even the best marketing cannot change the fortunes of a business.
A bad customer service leads to a damaged reputation of a real estate builder. It becomes difficult to convert the leads on regular basis. According to a survey, people are likely to share a bad experience more quickly as compared to the good one. Remember, a bad news always travels faster than good news in real estate industry.
A study has suggested that customers with positive experience prefer to stick to the same builder, even in the future. Whereas, customers with a negative experience are likely to make purchases from other builders immediately after encountering the bad experience. So, the first impression is very important.
Furthermore, customers are quick to write negative reviews online whenever they face a problem, explain experts at Modi Builders. They can vent their frustrations on various social media platforms tagging their friends, family and other users. These reviews can change the mindset of an individual before making a buying decision.
Customer feedback and complaints can make or break any business, believe industry experts at Modi Builders. A recent study has also revealed that 95% of customers usually tell at least one person about a bad customer experience with a company, while 54% share it with at least five other people.
The same study has also revealed that 88 per cent of the people are influenced by an online review before making a buying decision. So, online reputation is important for the overall health of a business and cannot be ignored at any cost.